About BLOW Beach House

A special beach house ...

A special story

On the southernmost stretch of beach in The Hague, where the Sand motor and the North Sea meet you will find BLOW Beach House. A special place, for a special beach house with a special story. The remote location on the Sand Motor makes a unique combination of sport & relaxation possible. The staff are friendly, the coffee is delicious and the atmosphere is relaxed. In short, you can safely add BLOW to your must-go-to list of nice places this summer.

The boys still tackle every possibility to kite-surf together!
Chris (right) & Toine (left)

How it all started....


The owners Toine de Klerk & Chris Dingemanse have been doing business on Kijkduin beach since 2014. After completing their Masters degree at the Technical University of Delft, both friends decided to change course.


โ€œDuring my studies in Delft I saw a great project passing by; The Sand Engine. I thought, this is a prime location for it kitesurfing lesson. Within 4 weeks I opened a kitesurfing school. Within a short time 5 teachers were working and we made a lot of people happy on the Sand Motor. At the study the deal was, Chris would open a company and Toine would gain experience and join the consultancy. So after a successful summer I called Toineโ€ฆโ€


โ€œAfter graduating, I actually immediately started working at a large consultancy office in Amsterdam. All the freedom I had during student life had suddenly disappeared. I had exchanged the wind, the sea, the waves and the carefree life for a lease car, suits that were too tight and endless meetings. Around December 2013 I changed course and broke with my life in Amsterdam at the time. I booked a ticket to Bonaire and then my buddy called Chrisโ€ฆ. โ€

After this phone call, 2014 created the idea to set up BLOW; a professional kitesurfing school on the Sand Motor. Over the years, BLOW has grown into one of the largest, most famous and most professional kitesurfing schools in the Netherlands.

The boy's dream became reality ...


Toine & Chris worked hard to grow the company with the necessary ups and downs in search of a permanent location on the beach. In 2017 they saw an opportunity to buy the former Beach Pavilion Klein Ockenburgh. On June 21, 2017, the purchase became a fact and suddenly both friends had a beach tent just before the high season without any experience in the hospitality industry.

"Instead of presenting a business plan about a catering concept, we suddenly had to run a real tent. It was a very hard school, but in the process one learns. "

In 2018 the team was assembled, the tent was rebuilt and in May 2018 the boy's dream became reality; the opening of BLOW Beach House with a great party full of friends and family. In the list of Kijkduin BLOW is a young player with a beautiful place and unique atmosphere, or as the gentlemen themselves say:

The secret of the Hague beach.

โ€œWhen you come to the beach with us you step into a different world; a world of space & tranquility, a world of getting a breath of fresh air on the beach, bathing along the tide line and long summer evenings. But also an active world; a world of wind & waves, a world of sand and salt in your hair, a world of smiling kite surfers flying through the air. Our doors are open every year from April 1 to the end of October for everyone who wants to enjoy the beach, including dogs! โ€

2018 the baptism of fire

how was the first year?

Last season (2018) was characterized by an unprecedented summer and this meant hard work for the entire BLOW team.

"It has been a baptism of fire for us haha. In one way or another we have all got it very neat and it has been a fantastic year. "

Toine & Chris are very proud of the blast days and events that they have organized with the help of the team last year. The first marriage at BLOW was super successful and both entrepreneurs say that they are happy to be able to organize countless birthdays, (company) parties, meetings and even a festival.

"One of the most memorable moments was taking care of a high-end 21 dinner with 8 courses for 40 guests from the Netherlands and Spain. We have seriously addressed and prepared this assignment. At the end of the evening the whole family of the dinner was moved and emotional about how special this day was and how well everything was arranged. Then you can only smile and be proud of your team! "

Chris tells us that BLOW is really becoming a household name in the region of The Hague and surroundings because there is something to do for every beach visitor.

At high temperatures we see all kinds of different guests from the region & the Roompot holiday park. On less โ€œgoodโ€ beach days, the wind often blows and the tent is full of novice and experienced kite surfers. We really try to bind this group to us. For example, the kite surfing school is equipped with a modern shop where kites, board and accessories are for sale. Behind the beach house there are changing rooms, sustainable hot showers and there is even the possibility for the real die-hards to store their own kite surfing equipment safely and insured.

"The nice thing about this company is that it sometimes feels like a family business: my parents often eat and have often helped with everything. In the spring my father was installing the solar boilers on the roof, my mother was cleaning everything and the sister of Toine (Fleur) was in the ministry, beautiful! "

The boys are not sitting still ...

Plans for the future?

Every year in February both men return from their travels full of new ideas and energy. During the weeks before the build-up in March, they discuss what is planned for the coming year.

We have now arrived in 2022 and there is a stunner of a case. We have the tastiest pizzas on the entire Dutch beach. They are baked fresh every day in our wood oven. Every ingredient is organic and composed with care, you can taste it!

If you look around you will see changes every year. We have a completely new outdoor bar, cool furniture from Indonesia. The bar has been adapted and the kitchen is more involved so that the cooks can also enjoy the beautiful view.

The gentlemen are busy making plans for a year-round pavilion that should become โ€œthe restaurant of the futureโ€. Truly sustainable and working with nature is paramount. A passion project as both friends call it. We can expect a lot from them. BLOW keep it up!

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